HOMESummerArchive Events



Identity of a country, its visual attributes and language of communications is formed throughout decades and centuries.

Even the smallest alterations will require significant expenses and efforts. Considering changes, which are happening in Russia and in the world, its image remains practically unaffected. The main attributes, above all, still remain the bear, the birch tree and matreshka.

How can we find ways to change the image of a country and improve its visual presence in the world? In this session, we will identify the positive changes that are taking place in our country today, think about the best ways to communicate these changes to the outside world and try to envision the «Russia» brand.