The City as a Brand

Part of: AG: Virtual Versus Real


In the outer appearance of any city, design always plays a major role. Logos, banners, street advertisements, street signs, subway maps, bus stops – all of these make up the image of the city and the way its architecture and inhabitants are perceived. And if the designer has the ability to change the perception of the architecture and inhabitants, then it follows that he can influence the appearance of the city. For this event, Michael Gubergritz, creative director of BBDO Branding and curator of the branding department within the Wordshop Academy of Communication, and Ilya Ruderman, art-director, font-designer, and instructor at the British School of Design and the Wordshop Academy of Communication, will demonstrate how design can change the city for the better.