Catch the Form

Part of: Sensorium


Sandra Boberg, industrial designer. She headed up the department of colour and materials for the legendary design bureau Pininfarina, thinking up colour schemes and materials for automobile companies ranging from the mass-produced Alfa Romeo and Maserati cars to the custom models Ferrari P4/5 and Rolls-Royce Hyperion. She has created interior design schemes for aeroplanes, trains and yachts. At the moment she is working for the department of special projects for the Italian company Maggiora Automobili, one of the most exclusive design studios in the world.

In her lecture, Sandra will present a «survival guide for designers», reviewing some of the reigning trends concerning colour palettes, textures and materials, while providing the basics on the methods for designing colour schemes and selecting materials..