Strelka’s First Books

14.06.2012, 16:22
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Strelka Press launched this week inside Alexander Brodsky’s pavilion at the Moscow International Open Book Fair with a talk by publishing director Justin McGuirk. Next, it launches in London.


Strelka Press publishes original writing on architecture, design, and the city, written by anybody with something important to say. They are in English and Russian so Strelka Institute’s publishing programme can become a point of contact between two fields of cultural production.

The publishing programme is experimenting with a new publishing model; these are e-books, but are they books? Pamphlets? Essays? The seven that we’ve launched with are between the thousand-word magazine article and the two-year exhaustive book project. The aim is to create a third space for long-form writing.

You can read Strelka Press’ e-books on various devices from phones to e-book readers to computers. For now, they’re available through Amazon but they’ll be on iBooks and elsewhere soon.

Because they’re swift to produce, it should be possible to respond to contemporary developments faster than a conventional press and more intensely than the average journal.

The programme’s goal is to publish about twenty pieces a year and to let readers construct their own anthologies once there’s a nice fat catalogue.

Strelka Press is non-profit and shares royalties 50-50 with the authors. It is lucky to offer a fairer model than the typical publishing contract. Will it attract new writers? We hope so. Here are guidelines for pitching.

More importantly, we hope the flexible format and low prices will attract curious new readers. E-books have instant global distribution without the distractions of reading on web browsers. They can offer a level of absorption and depth of argumentation that’s currently hard to find, and we’re trying to build a new platform for the discussion of the built environment.

But browser-space won’t be ignored; we’ll also be blogging about Strelka Press books, asking questions, making problems, and posting visuals that don’t fit in e-books.