Design as a Creative Part of Business

Italian designer Dante Donegani, a lecturer of Domus Academy, tells about specifics of Italian approach to design: what is the secret of utility and popularity of Italian goods, how design becomes a part of business and a system, how to combine creativity and rationalism in the production process. Dante Donegani is famous for his industrial design works. Together with Giovanni Lauda, he has designed a lamp-book «Multibook» for the Italian company «Rotaliana». Donegani’s works are kept in collections of SFMOMA and La Triennale di Milano Design Museum. Dante Donegani now teaches in Domus Academy.

Photo by rent-a-moose