Interview with Top Advertisers: Online Brand Presence Strategy

Date:
24.09.2011
Format:
DISCUSSIONS
Place:
STRELKA COURTYARD
Language:
russian

In interviews with Russia’s leading advertisers, such current questions as the online presence of brands, the paid owned earned ratio of media, the allocation of budgets on the Internet, the calculation of the effectiveness of advertising campaigns on the Internet, whether brands need to get into social media at all, and how to build relationships with agencies will be discussed. Furthermore, by looking at actual campaigns we will analyze successful and erroneous moves.

Curator: Grape

Moderator: Kirill Smirnov (ADV Group)

Participants: Stepan Semenchuk (Unilever), Yaroslav Smirnov (MTS)

Guests: Beeline, Procter&Gamble