Customer-oriented approach as a basis for a steady business

Date:
19.07.2011
Format:
LECTURES
Place:
STRELKA COURTYARD
Language:
english (translated to russian)

Leslie Boscheratto and Stephen Blanchette, the founders of LeapQ, a company With hubs in Munich, London and Dubai, will share their experience and thoughts at «Strelka» on the importance of building long-term relations with the customer and about the necessity of brand promise that must be fulfilled. «It’s a very important issue for Russia, where companies still ignore the client’s needs in search of short-term profit» , tells Blanchette. According to him, Yota can be considered as a positive example in this direction as a company that is not afraid of making decisions, and more importantly, giving public promises to the client and fulfilling them.