Lecture Hypernaked: What we would like to share

Date:
19.07.2011
Format:
LECTURES
Place:
STRELKA COURTYARD
Language:
english (translated to russian)

The last 20 years have seen the change of customers’ behavior towards companies. This happened due to 2 main factors: first, media fragmentation, and as a result the need for new approach in development of digital technologies, and second, the development and spread of digital technologies and possibilities which they offer to customers as well as to companies. These topics, as well as a problem of mixing different types of contacts with customers within one communications strategy, will be discussed by the representatives of Hypernaked.