Presentation of the best graduation projects of the Wordshop Communication Academy

Date:
27.07.2011
Format:
CONFERENCES
Place:
STRELKA ZAL
Language:
russian

The best students of the Wordshop Communication Academy will present their graduation projects dedicated to brand strategy. The Wordshop Communication Academy is a one-year program that prepares specialists in the fields of advertisement, branding and art industries. Yelena Karachkova, curator of the «Strategy» course and strategic planning director at the BBDO Branding agency, will lead the presentation. Attendants can participate in the discussion of the projects and choose the winner of the «Audience Choice Award.»

«What to do with Old kvas, uncomfortable English shoes, unremarkable tea and a heavy hangover? A normal person would probably decide „not to think about it“ — pour away the kvas, throw out the shoes, lose the tea and take a cucumber juice. And start doing something more worthy. A normal strategist, however, sees a business task. And he will start analyzing the target audience, compare the competitors, dig for insights… And then draw the comparable advantages, draw maps of the market, determine the archetypes… Until he finds the big idea, the idea that will turn the most generic brand into a successful player. How do they do it? And what do they need to do it?»