Stephen Haggarty: Brand Design Experience

Date:
20.07.2011
Format:
LECTURES
Place:
STRELKA
Language:
english (translated to russian)

The HuntHaggarty representatives, an agency that works with Unilever, Motorola, Adidas, Dell and Coca-Cola, are convinced that the strategies of universal brand promotion don’t work anymore. Haggarty’s creative approach consists in the elaboration of custom brand promotion strategies in accordance with specific culture of different customer from different countries. One of the special researches of the agency studied Chinese expansion to the international market and its reputation as one of the hottest trendsetters. Stephen Haggarty, one of the founders of the agency, will speak at «Strelka» about the connection between the brand communication and its design.