SuperUber: Hybrid Art between Architecture and Interactive Design

english with russian translation

SuperUber is a creative studio based in NYC, Sao Paulo and Rio de Janeiro pushing the boundary of experience in events of all sorts, from art to fashion to trade shows, through a cross-disciplinary research mixing sensibilities and techniques of artists, architects, interactive designers. Some of their projects include the recent stage of Beyonce’s performance at the UN, the iconic light installation for Kenzo’s catwalk. At Hybrid Art 2013 they present Octocloud, a light-projection sculpture abstracting and universalising the essence of video game.

During his presentation at Stelka artist Lucas Werthein, in charge of the NYC studio, took us into the process of some of SuperUber’s most successful works.

Lucas Werthein focuses on creative technology, physical interaction, and electronics. He resides in New York City, directs SuperUber NY, and earned a master’s degree at NYU’s ITP graduate program. He has directed numerous interactive projects for clients such as Beyonce, Kenzo, MIT Media Lab, MTV, Intel, and others.

Lucas has shown his work at the Victoria and Albert Museum in London, FILE, Creators Project, and others. He teaches an audio synthesis class in the Design and Technology MFA at Parsons School of Design. He was born in Rio De Janeiro, Brazil.