Toni-Matti Karjalainen and Miikka J. Lehtonen: Experience design and knowledge creation in multidisciplinary and multisensory realms

english (translated to russian)

Toni-Matti Karjalainen and Miikka J. Lehtonen will explore how products and services function to construct meaningful brand experiences, and how consumer tribes are born around these experiences within different cultural and creative domains. Touching these themes, the presentation will provide theoretical interventions and practical examples from different industries, ranging from automobile to packaging and further to music industry. The lecture will also discover the fundamentals of creative knowledge. Knowledge has breached the general discourse as one of the building blocks for economic growth, competitive advantages, and innovations. But what does knowledge consist of? Although knowledge work points towards creativity, self-expression, and seeing things differently, companies and scholars still have a somewhat conservative take on the concept. Arguing that knowledge is not only textual and oral, but multi sensory, this talk will provoke the audience to see knowledge and knowledge work in a new light.

Toni-Matti Karjalainen, Doctor of Arts and M.Sc. in economics is Research Director of the IDBM Program at Aalto University School of Business. He has managed, conducted, and supervised numerous research, development, and student projects within various product and service fields, many of which in close collaboration with international companies. His personal research interests are in visual culture, design for branding, design management, NPD processes, creative industries, and heavy metal music. Karjalainen has published close to one hundred articles in academic conferences, journals, and popular press. More information:

Miikka Lehtonen is a PhD at Aalto University School of Business and he holds a B.Soc.Sc. from Political Science and M.Sc. (Econ.) in International Business Communication. In addition, Miikka is currently working as a Project Manager in an IDBM research project on creative industries. Prior to his career in the academia, Miikka has worked as a Research Director at ACE Consulting where he was in charge of developing new service and business concepts. Miikka has been teaching and working in Finland, Denmark, India, Japan, and on a boat between Portugal and Brazil. His research interests revolve around multisensory knowledge, creative industries and processes, Japanese philosophy, and visual communication.