Viral Mechanisms in Digital Campaigns

Date:
24.09.2011
Format:
LECTURES
Place:
STRELKA ZAL
Language:
russian

How can a company communicate in an understandable and entertaining way with its target audience in interactive media-environments? The speaker will discuss some of the methods: branded game applications, online+offline combinations and some more unconventional ways to interact with the consumers.

Speaker: Dmitry Markov (Ailove)

Curated by TOoBEeDOo