Wallpaper* at Strelka: BRIC works

english (translated to russian)

Annually Wallpaper* publishes a country-focused issue. Determined on looking beyond the easy headlines and getting up and close and personal with the creative drivers of the world’s emerging economies – China in 2009, Brazil in 2010, India in 2011 and Russia in 2012 – 15 Wallpaper* staffers and local stringers produce each issue from ‘pop-up’ offices in two major cities in each country.

The team interview, shoot and collaborate with the country’s leading architects, artists, designers, photographers and cultural entrepreneurs to produce an issue from within rather than without. Each issue is a face-to-face engagement with – and showcase for – the creative communities of each country. And a crucial part of that engagement is a series of happenings and events.

This year, Wallpaper* editor-in-chief Tony Chambers and his team talk at the Strelka Institute (host of the Wallpaper* pop-up office in Moscow) about their project: a celebration of an emerging creative and entrepreneurial class in the BRIC countries; a record of the latest trends in art, architecture, food, media, fashion and design; and an exhibition space for fresh talent from China, Brazil, India and Russia.

The lecture will be followed by a party in Bar Strelka with the participation of all Wallpaper editors.

About Wallpaper*

International, consistently intelligent and influential, Wallpaper* is one of the world’s most important design and style magazines. It attracts sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of brands, both established and undiscovered. With 12 themed issues a year, a limited-edition cover by a different artist or designer each month, more than 600,000 Twitter followers and a monthly iPad edition, Wallpaper* has evolved to internationally recognised brand.

About Tony Chambers, Wallpaper* editor-in-chief

Chambers joined Wallpaper* as creative director in January 2003. He was appointed editor-in-chief in March 2007. Since joining Wallpaper*, Chambers has overseen a highly respected re-design, which included creating a new and unique font for the magazine and attracting some of the world’s most exciting and talented photographers and illustrators. Chambers has also driven the growth of the Wallpaper* brand through the development of a successful website, exhibitions and events, and the iconic series of pocket City Guides published in conjunction with Phaidon. Prior to joining Wallpaper*, Chambers was art director at British GQ magazine for six years. During that period he also acted as a creative consultant on other international Condé Nast titles. Before that, Chambers was art editor of The Sunday Times Magazine. Chambers has twice received the title Art Director of the Year at the prestigious Periodical Publishers Association Awards. He picked up the award for New Editor of the Year by the British Society of Magazine Editors in 2008 and this year was named Editor of the Year for Lifestyle Magazines.

Photo Credit: Joao Felipe C.S